Startups always need to stay razor focused on the problem they are trying to solve. That means “don´t be everything for everyone”, instead try to become “something for someone”.

Recently, we came across a new startup called hoteltonight.com which puts it in clear text with in their product to tell people what they stand for and what they don´t. Here is a snapshot of their product’s about page on their mobile app: hoteltonight.

Kudos to @hoteltonight team for their boldness.

Signeasy’s approach is the same. We want people to get into the App, sign the document, get out of the App within minutes - No more, No less.