It’s been over two years since Signeasy introduced a 100-day money-back policy. If you purchase any of our yearly plans and are unhappy with our product, we will give you a full refund—no questions asked—within the first 100 days.
This promise is proudly displayed on our pricing page, reflecting our confidence in the value we deliver.
Signeasy pricing page on the website highlighting the 100-day money-back promiseLast week, we received a refund request from a customer exploring our eSignature API. For technical reasons, they mentioned there was no synergy between the platforms and asked for a 100-day refund. After reviewing the situation, we honored their request. This was only the second time a customer had used the 100-day money-back policy.
The first instance was almost a year ago, in September 2023, when a customer found a feature gap that was important for their workflow. While we are known for listening to our customers and shipping popular requests, not all requests align with our roadmap. This was one such instance.
An email from our customer asking for a refund due to a missing feature.Over the past two years, thousands of businesses have chosen Signeasy to streamline their contract management. Yet, only two customers have opted for the money-back option—a rate of just 0.04%. That tells a story: Signeasy delivers, almost always.
Most businesses start with our 14-day free trial, and after careful consideration, choose Signeasy over other competitors. It boils down to the trust, ease, value, and care we provide our customers. These are pivotal factors for SMBs and mid-sized businesses.
Only two customers have opted for the money-back option—a rate of just 0.04%. That tells a story: Signeasy delivers, almost always.
Our annual plans offer up to 33% savings, and over 80% of our customers prefer long-term plans. That’s where the no-questions-asked refund policy comes into play and ensures the customers can decide what’s best for them. These longer commitments are good for Signeasy as they show the confidence and trust our customers place in us.
While the product shines, a healthy percentage of our customers mentioned that the 100-day money-back policy gave them the confidence to decide and move faster.
Let’s revisit the archives to see how the now-famous policy originated.
The origin of the 100-day money-back policy
Before becoming the Head of Product in 2023, I led Growth at Signeasy. One of my key goals was to reduce our unusually long sales cycles through ethical and sustainable ways.
We aspired to stand out in the SaaS world and wanted to be transparent and bold.
The idea began with a conversation with Sunil Patro, our Founder and CEO. He shared his shopping experience with Marine Layer and how their no-questions-asked refund policy stood out for him. He appreciated their product quality and was impressed with how they do business and handle refunds. They have a 365-day return policy if you have not removed the tag. (He also gifted me their T-shirt. 😀)
While I couldn’t find a picture of myself in the grey Marine Layer t-shirt, here’s one with Sunil (left) and the majestic Golden Gate Bridge in the background.Inspired by their boldness and commitment to customer satisfaction, he wanted to see how we could apply a similar philosophy to our business.
As we explored the idea, we recalled brands with outstanding refund policies. I have always appreciated Amazon’s straight-forward refund policy. Costco, Zappos, Nordstrom, and a handful of others have also set great examples of customer-first approaches. It’s rare for SaaS products to offer refunds. Among those who do, most restrict it to a 30-day window.
Signeasy’s customers typically start with a 14-day trial and then commit to yearly or multi-year plans, taking advantage of higher savings on longer commits. Hence, a 30-day window wouldn’t cut it, nor would it create the impact we wanted to achieve. We aspired to stand out in the SaaS world and wanted to be transparent and bold.
I said, “Let’s do a 100-day, no-questions-asked money-back promise.” Sunil instantly and boldly said yes!
Of course, some stakeholders had concerns about policy abuse and operational overhead. They expressed doubts about the effectiveness of such a generous refund policy. We managed to navigate through them all and implemented the policy. Initially, it was only shown under the terms and FAQs. Things started moving once we decided the bold policy would deserve the limelight and made it prominent on the pricing page on the website and in the app.
While it is hard to pinpoint its impact, we can confidently say that our refund policy has raised conversion rates in our sales and product-led motion. It has also instilled trust among our customers and shortened our sales cycle. The transparency also helped us separate Signeasy from the crowded eSignature market, where some famous players slash their customers with hidden costs.
We are a group of honest, hardworking people who care about solving our customers’ problems and believe in offering delightful product experiences. This honesty and confidence are the reasons behind our decisions and policies. I’d like to thank our customers who trust us and the great brands that inspire us. We are truly grateful.
