Top 10 tools that would keep real estate agents ahead of the game

Are you a real estate agent looking to boost your sales and stay ahead of the game? Well, you’re not alone! With over 3 million active real estate licensees in the United States alone (The Association of Real Estate License Law Officials [ARELLO]), competition is fierce, and you need to stand out to succeed. But how can you do that? The answer is simple – equip yourself with the best real estate tools available! 

According to the National Association of Realtors, agents who use technology to manage their business earn 31% more in median gross income than those who don’t. That’s a significant difference! But with so many tools available, it can be overwhelming to figure out where to start. That’s why we’ve put together this blog to help you discover the best real estate tools for agents that can help you streamline your workflow, provide better service to your clients, and ultimately increase your bottom line. 

So, grab a cup of coffee, sit back, and get ready to take your real estate business to the next level!

Top real estate tools for 2023

The good news is that various real estate tools are available that can help agents streamline their workflow, manage leads and listings more efficiently, and improve their marketing strategies. This section will explore the top real estate tools categorized based on their functionality. Whether you’re looking for lead management, marketing, or organization tools, we’ve got you covered.

Customer relationship management (CRM) software

A CRM software program stores and manages customer data, providing agents valuable insights into their target clients’ behavior, preferences, and concerns. This allows agents to personalize their communication and offers to better nurture customer relationships.

The top CRM tools for real estate agents are

1. Wise Agent

Wise Agent is a powerful CRM tool that enables real estate agents to manage contacts, automate follow-up processes, and streamline workflows. It comes with features such as customized marketing campaigns, listing management, and analytics. Additionally, the tool offers integrations with third-party apps to enhance its functionality.

2. Propertybase

Propertybase is a CRM tool designed to help real estate agents manage their leads, listings, and marketing campaigns. It provides features like customized workflows, automated follow-up processes, and advanced analytics for performance tracking. It also integrates with third-party apps, such as email marketing tools and social media platforms, allowing for streamlined workflows and data syncing.

Marketing automation software

The top priority of any business is to generate leads and keep customers engaged throughout their journey. Businesses often collect massive data in the process, making it challenging to make the most of it. Marketing automation software can help by cleansing and standardizing data, ensuring accuracy, and preventing duplication. This, in turn, streamlines marketing processes such as campaign management, audience segmentation, behavioral analysis, lead scoring, and website scoring.

The top marketing automation tools for real estate agents are

3. Zoho 

Zoho is an all-in-one marketing automation tool for real estate agents. It captures leads from multiple sources and provides comprehensive lead conversion reports. Zoho offers engagement avenues such as surveys and webinars to retain customers. With its user-friendly interface and extensive features, Zoho streamlines marketing efforts, driving growth in the real estate industry.

4. Leadsquared

LeadSquared is the perfect marketing automation tool for real estate agents as it offers detailed tracking of potential buyers’ actions, including conversations, web pages visited, and channels used. It helps to segment leads based on their demographic profiles, interested properties, and activities, enabling personalized communication campaigns and offers.

Property listing management software

​​Property listing management software can streamline workflows and automate critical tasks such as tenant screening, listing vacancies, lease management, and expense tracking. It provides the freedom to access information securely from anywhere, and streamlines property, and financial management needs in a central system. 

The software also simplifies maintenance monitoring by enabling easy tracking of tenant requests, task assignments, and job completion. Overall, using property listing management software can enhance efficiency, reduce errors, and improve the customer experience in real estate.

The top property listing management tools for real estate agents

5. Innago

Innago is a cloud-based property management software designed for landlords and property managers to streamline their tasks. It provides a comprehensive suite of tools such as lease management, tenant screening, rent collection, maintenance tracking, and accounting. Innago automates routine tasks, saving time and providing a better tenant experience. It is affordable and scalable, making it an excellent option for landlords with small to medium-sized portfolios.

6. Avail

Avail is a comprehensive property management tool that offers an end-to-end solution for landlords, including marketing vacancies, tenant screening, lease generation, and maintenance tracking. It has a free plan with basic features and paid plans with advanced features. Avail is user-friendly and an excellent option for landlords and realtors looking to streamline their property management processes.

Real estate analytics tools

Real estate analytics tools are software applications that collect, store, retrieve, and analyze data to provide insights and predictions about the real estate market. These tools for real estate agents collect data from sources like property listings, transaction records, demographic data, and economic indicators. Utilizing the data, realtors can assess the profitability of a property, calculate its worth, and make predictions about demand and supply.

Top real estate analytics tools for real estate agents are

7. Buildium

Buildium is a top real estate analytics tool that provides a customizable dashboard for real estate agents to track key metrics such as rent roll, occupancy rates, and maintenance requests. It offers features like rental analytics, lease tracking, and financial reporting, making it easy to make data-driven decisions about properties and maximize ROI.

8. CoStar

CoStar is a commercial real estate data and analytics platform that offers a wide range of information on property listings, transactions, and market trends. That helps in smart decision-making. Likewise, it provides market analysis, investment analysis tools, mapping and visualization tools, research and reporting tools, etc. With these tools, users can evaluate the financial performance of real estate, including projected cash flows and ROI.

Contract management tools for real estate

Using contract management tools in real estate helps streamline and automate the entire contract management process. This includes creating, storing, and tracking contracts. With contract management tools, real estate agents can save time, reduce errors, and improve compliance with regulatory requirements. Additionally, these tools provide a centralized location for all contract-related information, making it easier to access and share with relevant parties. 

Top contract management tools for real estate agents are

9. Signeasy

Signeasy is a top contract management tool that simplifies the signing process for real estate agents by allowing them to sign and send documents from anywhere using their phone, tablet, or computer. It supports integration with popular cloud storage providers like Google Drive and Dropbox, enabling easy access to important documents. Signeasy also offers an API feature, allowing real estate agents to embed signing capabilities into their own apps or websites. 

10. Adobe Sign

Adobe Sign is a popular contract management tool for real estate agents that offers a range of features to streamline the signing process. It integrates with other Adobe products like Acrobat and Reader and popular platforms like Microsoft and Salesforce. Adobe Sign also offers advanced security features like identity verification and encryption to ensure your contracts are safe and secure.

Understanding your business and knowing the right real estate tools

The right tool can help your business develop and flourish. However, abundant tools are available in the market, and each one promises the best result. So it becomes difficult for real estate agents to choose from multiple options, and sometimes they grab the tools they neither need nor want. 

To avoid such a situation, understanding your business and knowing the right tools for real estate becomes critical. Here are a few tips that will guide you in picking the right tools for your real estate business.

  1. Define your business goals and objectives to understand the areas where you need to focus and improve.
  2. Conduct research to identify the best tools that suit your business requirements and budget.
  3. Seek recommendations from industry peers, colleagues, and experts to choose the right tools.
  4. Evaluate the features and capabilities of the tools to determine if they align with your business needs.
  5. Prioritize tools that offer integrations with other systems and provide data security and privacy.
  6. Take advantage of free trials or demos to test the tools before making a purchase.
  7. Train your team on how to use the tools to maximize their benefits and ensure smooth operations.
  8. Regularly review your toolset to ensure that they are still relevant and providing value to your business.


Running a successful real estate business isn’t a piece of cake. With so many established firms competing for clients and market share, staying ahead of the market and remaining competitive is a tough task. However, having the right approach to business planning, service marketing, and lead generation can help your real estate business thrive. All you need is to embrace technology and innovation. 

With the right tools, real estate agents can streamline their workflows, manage their properties more effectively, and make data-driven decisions to maximize their ROI. By understanding their business needs and choosing the right tools, real estate agents can save time, increase efficiency, and ultimately, provide a better experience for their clients

So, what are you waiting for? Get the right tools today and take your real estate business to the next level!


1. What tools should a real estate agent have?

Real estate agents should have a CRM system to manage customer data and sales processes, marketing automation tools for standardizing data, e-signature platforms for document signing, and analytics tools to predict trends in the real estate market.

2. How do real estate agents keep track of clients?

Real estate agents use CRM systems to keep track of clients. These systems store customers’ data, track communication, and provide insights that help enhance relationships with customers and manage properties.

3. How can I improve my real estate business?

To improve your real estate business, you can invest in a CRM system to manage client relationships, use virtual tour software to showcase properties, leverage e-signature platforms for document signing, and utilize cloud storage services like Google Drive for collaboration. Additionally, keeping up with industry trends and networking can help you stay ahead of the competition.

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