How negative sales forecasting can benefit your company

Sales forecasting is an essential part of every sales leader’s job. As you present your estimates, it’s important to answer two crucial questions: How much will we sell, and over what period of time? Some say sales forecasting is both an art and a science, and there are many techniques you can use to predict revenue for your business. But if the pandemic has taught us anything, it’s that game-changing events can come out of seemingly nowhere and completely upend…